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    Exam 8: Industry Analysis
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    What Type of Entrant Would Be Described as a New
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What Type of Entrant Would Be Described as a New

Question 3

Question 3

Multiple Choice

What type of entrant would be described as a new entrant with no current brand identity,distribution channels or presence within an industry?


A) Fast follower
B) Passive
C) Aggressive
D) Innovator
E) De novo

Correct Answer:

verifed

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