A Client Comes to an Advertising Agency for Advice on Whether

Essay

A client comes to an advertising agency for advice on whether to use print advertising versus broadcast advertising. Since the ad agency favors print advertising over broadcast for most clients, the agency constructs a list of simple rules that demonstrates what works best in print advertising. Assume that you have been assigned the role of constructing such a list. Write your list; make sure that it has at least six simple rules for the advertiser.