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An Ad for Lurosil, a Prescription Drug Designed to Alleviate

Question 8

Multiple Choice

An ad for Lurosil, a prescription drug designed to alleviate arthritis symptoms, begins with a quote, "One day, after coming back from playing tennis, I decided that I'd try anything to help with the pain. " The
_____ ad then describes how Lurosil will satisfy that desire.


A) Informational
B) Transactional
C) Psychological
D) Transformational
E) Charismatic

Correct Answer:

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