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    Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan
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    A Firm Should Reappraise Its Organizational Mission If
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A Firm Should Reappraise Its Organizational Mission If

Question 156

Question 156

Multiple Choice

A firm should reappraise its organizational mission if


A) its industry undergoes rapid change.
B) customer loyalty is stable.
C) new brands are introduced.
D) competitors lower prices.

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