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    Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan
  5. Question
    The Coordination of SBUs Is Particularly Complex When
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The Coordination of SBUs Is Particularly Complex When

Question 16

Question 16

Multiple Choice

The coordination of SBUs is particularly complex when


A) long-term plans are outlined.
B) competition is intense.
C) short-term plans are outlined.
D) the firm is a large multinational.

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