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    Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan
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    To Properly Compare Its Own Performance Over Several Time Periods
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To Properly Compare Its Own Performance Over Several Time Periods

Question 35

Question 35

Multiple Choice

To properly compare its own performance over several time periods, a company needs a(n)


A) wide control-unit system.
B) narrow control-unit system.
C) stable control-unit system.
D) industry-approved control-unit system.

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