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    Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan
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    A Company Should Reassess Its Organizational Mission If
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A Company Should Reassess Its Organizational Mission If

Question 147

Question 147

Multiple Choice

A company should reassess its organizational mission if


A) a new competitor enters the marketplace.
B) there are mergers/acquisitions in the industry.
C) the inflation rate exceeds 2 percent.
D) its industry undergoes rapid changes.

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