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    Exam 21: Developing and Applying a Pricing Strategy
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    A Firm with a Long Direct Channel of Distribution Should
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A Firm with a Long Direct Channel of Distribution Should

Question 6

Question 6

Multiple Choice

A firm with a long direct channel of distribution should use which pricing technique to set prices?


A) Chain-markup pricing
B) Modified break-even analysis
C) Competitive bidding
D) Demand-minus pricing

Correct Answer:

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