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    Exam 21: Developing and Applying a Pricing Strategy
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    A Firm Estimates That Consumers Will Pay $50 for Its
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A Firm Estimates That Consumers Will Pay $50 for Its

Question 61

Question 61

True/False

A firm estimates that consumers will pay $50 for its sweaters. If it requires a 30 percent markup, it must manufacture the sweaters for no more than $35 (when selling direct).

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