Multiple Choice
With a contractual channel arrangement,
A) the channel of distribution is direct.
B) the dominant firm in the distribution process plans the marketing program and coordinates the responsibilities of each member.
C) all of the channel members are owned and controlled by the manufacturer.
D) all the terms regarding distribution tasks, prices, and other factors are clearly specified in writing for each member.
Correct Answer:
Verified
Correct Answer:
Verified
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