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    Exam 14: Value Chain Management and Logistics
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    With Which Distribution Approach Would a Company First Seek to Generate
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With Which Distribution Approach Would a Company First Seek to Generate

Question 114

Question 114

Multiple Choice

With which distribution approach would a company first seek to generate final consumer demand and then secure dealer support?


A) Horizontal integration
B) Vertical integration
C) Pulling strategy
D) Pushing strategy

Correct Answer:

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