Multiple Choice
A manufacturer decides to use final consumer-oriented, rather than trade-oriented promotions. The manufacturer is employing which type of distribution strategy?
A) Dual channel
B) Administered channel
C) Pushing
D) Pulling
Correct Answer:

Verified
Correct Answer:
Verified
Q102: a. Discuss the circumstances by which a manufacturer
Q103: Which statement concerning motor carriers is NOT
Q104: The sorting process enables<br>A) small firms to
Q105: In comparison to the distribution channel for
Q106: Electronic data interchange is an integral part
Q108: Intermediaries are typically compensated through the use
Q109: A dual channel of distribution is best
Q110: The important elements of a contractual channel
Q111: An important characteristic of a just-in-time (JIT)
Q112: The sorting process can be best handled