Multiple Choice
Which statement concerning the product life cycle is NOT correct?
A) The product life cycle concept encourages firms to have a balanced product portfolio.
B) The product life cycle concept encourages firms to have products with different competitive product positionings.
C) A firm needs to change its marketing mix to reflect a product's life cycle position.
D) The product life cycle can be applied to a product class, a product form, and a brand.
Correct Answer:
Verified
Correct Answer:
Verified
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