Multiple Choice
The Following Questions are linked to this scenario: A car wax company developed a new car wax that is particularly resistant to acid rain. The pollutants in acid rain can cause significant damage to a car's finish.
-The car wax manufacturer conducted new-product research that determined that many car owners were either unaware of the dangers of acid rain, or did not believe the claims made. The technique used to obtain this conclusion is
A) test marketing.
B) concept testing.
C) business analysis.
D) product screening.
Correct Answer:
Verified
Correct Answer:
Verified
Q105: The beginning of the maturity stage of
Q106: Develop a ten-item concept test for a
Q107: While firms require systematic new-product planning strategies,
Q108: The test marketing stage requires a larger
Q109: The major distinction between a minor innovation
Q111: Which of the following is NOT a
Q112: The new-product planning process involves a series
Q113: Which of these is NOT generally regarded
Q114: a. Describe five appropriate objectives for test marketing
Q115: Although major innovations are generally more risky