A Develop a 15-Item New-Product Screening Checklist

Essay

a. Develop a 15-item new-product screening checklist. Divide the checklist into general characteristics, market characteristics, and production characteristics.
b. Evaluate a disposable lead mechanical pencil to be marketed by a traditional pencil manufacturer. The mechanical pencil holds three leads, is made of colorful plastic, and has a built-in eraser. In contrast to the traditional wooden pencil that sells for between three and five cents retail, the mechanical pencil sells for approximately ten cents. Unlike the traditional wooden pencil, the mechanical pencil has retractable lead, fits into one's pocket or purse, and does not require sharpening.