Essay
Prepare an outline for a business analysis of a proposed portable mattress that can be inflated using a self-contained air compressor. The mattress is positioned at apartment and homeowners that want to house temporary guests. This mattress is made of inflatable plastic. It can be stored in a basement, closet, or even underneath a bed. A preliminary price of the mattress is $99 retail, $49 wholesale. The manufacturer plans to produce each unit at a cost of $25.
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