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    Exam 11: Basic Concepts in Product Planning
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    Which Consumer Product Is Generally Purchased with the LEAST Degree
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Which Consumer Product Is Generally Purchased with the LEAST Degree

Question 81

Question 81

Multiple Choice

Which consumer product is generally purchased with the LEAST degree of information search?


A) Convenience products
B) Shopping products
C) Tangible products
D) Generic products

Correct Answer:

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