Multiple Choice
Which statement concerning generic brands is NOT correct?
A) Generics generally receive secondary shelf space positioning.
B) Generics comprise less than 1 percent of the total sales in supermarkets.
C) Generics started in the pharmaceutical industry.
D) Relatively few supermarkets currently sell generic products.
Correct Answer:

Verified
Correct Answer:
Verified
Q56: A condominium apartment that is purchased by
Q57: By providing a comprehensive needs assessment, delivery,
Q58: a. Under what conditions is a brand extension
Q59: Brand loyalty and brand insistence are important
Q60: A package is often the final form
Q62: The responsibility for the negative consequences of
Q63: The brand designation of a private brand
Q64: Too popular a trademark can create legal
Q65: Distinguish among these types of industrial products:
Q66: Firms with a well-defined organizational mission are