The Mail-Order Retailer Is Considering Changing Its Marketing Strategy to Include

Multiple Choice

The mail-order retailer is considering changing its marketing strategy to include technical service, as well as special handling. Under this plan, the retailer would keep an up-to-date record of a customer's purchases and advise each customer as to updated versions of software, when available. It would also provide second-day shipping services with no additional charge. Under the planned strategy, the retailer is marketing

A) tangible products.
B) extended products.
C) generic products.
D) augmented products.