The Mail-Order Retailer Has Hired a Marketing Consultant

Multiple Choice

The mail-order retailer has hired a marketing consultant. The consultant questioned the firm's lack of focus on software benefits. According to the consultant, "consumers are not buying software, they are purchasing solutions to business problems." The consultant is advocating that the retailer focus on what type of product?

A) Tangible
B) Extended
C) Generic
D) Augmented