Multiple Choice
An arts and crafts goods retailer decides to concentrate on advanced amateurs versus typical consumers. Which segmentation base is the retailer using?
A) VALS 2
B) Class consciousness
C) VALS
D) Heavy-usage segmentation
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q33: Which target market approach is most compatible
Q34: The first step in undertaking a target
Q35: In differentiated marketing, a firm typically aims
Q36: Profiles of market segments could be based
Q37: A firm seeks to develop a differential
Q39: The chain-ratio method and market buildup method
Q40: Which target market approach is most compatible
Q41: How can a marketer use the Social
Q42: Which of these is NOT a requirement
Q43: A paint manufacturer produces paint in 1-gallon