Multiple Choice
Research on mouthwash users finds three market segments: plaque-conscious (concerned with gum health) , sociables (concerned with freshness of breath) , and germ control (concerned with killing germs) . This study illustrates which form of segmentation?
A) Family life cycle segmentation
B) Heavy-half segmentation
C) Benefit segmentation
D ) Demographic segmentation
Correct Answer:
Verified
Correct Answer:
Verified
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