According to the Majority Fallacy Concept

Multiple Choice

According to the majority fallacy concept,

A) a differentiated marketing strategy may direct a company's energies toward too many segments.
B) the smallest segment, not the largest, may be the most brand loyal.
C) per-unit profits are always the highest in undifferentiated marketing.
D) the largest market segment may not be the best for a firm to seek out due to its high degree of competition.