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    Exam 10: Developing a Target Market Strategy
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    Which Sales Forecasting Technique Forecasts Sales on the Basis of Recent
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Which Sales Forecasting Technique Forecasts Sales on the Basis of Recent

Question 16

Question 16

Multiple Choice

Which sales forecasting technique forecasts sales on the basis of recent or current sales performance?


A) Consumer surveys
B) A jury of executive opinion
C) The chain-ratio method
D) Simple trend analysis

Correct Answer:

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