Multiple Choice
A personal computer retailer offers free courses to first-time computer buyers. In addition, all buyers are offered low-cost extended warranties and free loaner computers during repairs. The retailer has attracted a loyal customer following despite above-average prices. This firm is involved with
A) product differentiation.
B) concentrated marketing.
C) differentiated marketing.
D) market segmentation.
Correct Answer:
Verified
Correct Answer:
Verified
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