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    Exam 10: Developing a Target Market Strategy
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    Industry Sales for the Year Are Expected to Be 4,000,000
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Industry Sales for the Year Are Expected to Be 4,000,000

Question 89

Question 89

True/False

Industry sales for the year are expected to be 4,000,000 units. A company estimates its sales potential at 1,500,000 units, but actually sold 1,200,000 units. The company's sales penetration rate is 30 percent.

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