Multiple Choice
Which of the following best represents an example of a retailer's using relationship marketing with its business partners?
A) A retailer's maintaining a Web site featuring the names of all the brands it sells
B) A retailer's engaging in electronic data interchange with its key suppliers
C) A retailer's charging a supplier a slotting fee for new products
D) A retailer's bargaining hard with a supplier to obtain the lowest possible price
Correct Answer:

Verified
Correct Answer:
Verified
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