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    Exam 7: Marketing and the Internet
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    Through Frequently-Asked Questions Sections, a Firm's Web Site Enables a Firm
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Through Frequently-Asked Questions Sections, a Firm's Web Site Enables a Firm

Question 19

Question 19

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Through frequently-asked questions sections, a firm's Web site enables a firm to reduce the costs associated with having a traditional people-based customer-service staff.

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