Multiple Choice
Which statement concerning uncontrollable factors is correct?
A) Uncontrollable factors cannot be fully directed by an organization and its marketers.
B) While uncontrollable factors can be fully directed by top management, they cannot be directed by its marketers.
C) Uncontrollable factors cannot be incorporated into a marketing plan.
D) Uncontrollable factors are not susceptible to contingency planning techniques.
Correct Answer:

Verified
Correct Answer:
Verified
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