The Following Questions Are Linked to This Scenario: as Vice-President

Multiple Choice

The Following Questions are linked to this scenario: As vice-president of marketing of a major appliance manufacturer (that specializes in refrigerators and ranges) , you are considering various alternative organizational forms for the marketing function.
-One alternative structure would be based upon satisfying two criteria: (1) minimizing total personnel costs, and (2) having clear lines of authority and responsibility. The most appropriate organization form on the basis of these criteria is

A) market-oriented.
B) mixed.
C) product-oriented.
D) functional.