A Maker of Inexpensive Computer Software Provides Low-Cost Documentation (That

Multiple Choice

A maker of inexpensive computer software provides low-cost documentation (that is available on the Web through a frequently asked questions and search format) , offers limited telephone support, and does not advertise. This strategy enables the software provider to undercut competitors, while offering a high-quality product. This marketing mix is

A) poorly integrated.
B) too expensive for the firm.
C) distinctive.
D) consistent.