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    Business
  3. Study Set
    Marketing
  4. Exam
    Exam 2: The Environment in Which Marketing Operates
  5. Question
    A Firm Practicing Marketing Myopia Defines Its Line of Business
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A Firm Practicing Marketing Myopia Defines Its Line of Business

Question 19

Question 19

True/False

A firm practicing marketing myopia defines its line of business too broadly to have a distinct competitive advantage.

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