A Competitive Advantage Is Considered to Be a Sustained Competitive

Multiple Choice

A competitive advantage is considered to be a sustained competitive advantage when

A) the firm is able to spread the advantage to all of its business units.
B) it is able to maintain above-average profitability for a number of years
C) the advantage is very large.
D) the advantage was gained at a low cost.
E) the managers who developed the advantage are still employed at the firm.