Consider the Macroenvironment Facing a Large, International Airline Headquartered in the United
Essay
Consider the macroenvironment facing a large, international airline headquartered in the United States (such as American or United Airlines). Give at least three examples of important trends or events from each of the five segments of the airline's macroenvironment (macroeconomic, technological, demographic, social, and political/legal), and tell whether each of them represents a threat or an opportunity for the firm.
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