Superior Value Requires That

Multiple Choice

Superior value requires that

A) a company have the lowest cost structure in an industry.
B) the gap between perceived value and costs of production be greater than the gap attained by competitors.
C) a company create the most valuable product in the eyes of the consumer.
D) a company create the highest quality product in the eyes of the consumer.
E) a company excel in all of the building blocks of competitive advantage.