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When Toy Maker Mattel Sells Barbie Dolls in the Middle

Question 66

Multiple Choice

When toy maker Mattel sells Barbie dolls in the Middle East, it changes the doll's shape to one that is a more accurate portrayal of a female body. Mattel does this in order to


A) create a commodity-type product.
B) transfer technological know-how.
C) respond to differences in local tastes.
D) realize experience curve effects.
E) increase product standardization

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