Multiple Choice
The second step in generating a media list that will help a marketer meet MPR goals is
A) hiring the right advertising agency.
B) identifying the individual outlets.
C) figuring out where consumers shop for particular products.
D) harvesting consumers' e-mail addresses.
E) purchasing public relations databases.
Correct Answer:
Verified
Correct Answer:
Verified
Q21: The audience data presented by a particular
Q22: The more thorough a media list is,
Q23: Briefly describe the difference between reach and
Q24: The media refer to _ as the
Q25: A central purpose of a connector list
Q27: Because non-media connectors have smaller audiences than
Q28: Audit reports that are compiled for advertising
Q29: PR distribution and tracking are examples of<br>A)
Q30: Media outlets generally make information about their
Q31: Crafting a complete connector list helps marketers