Marketers Need to Anticipate How a Medium Will Present Their

Multiple Choice

Marketers need to anticipate how a medium will present their story and

A) whether they will need to supplement their message with in-store promotions.
B) whether audiences will catch on to endorsements from fake bloggers.
C) the effect of the medium's reputation upon the audience's perception of the story.
D) the exact increase in sales attributable to positive publicity.
E) whether they will need to change their advertising campaign.