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    Exam 3: MPR and the Organizations IT Serves
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    The Marketing Approach That Differentiates an Organization's Products Through Quality
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The Marketing Approach That Differentiates an Organization's Products Through Quality

Question 8

Question 8

Multiple Choice

The marketing approach that differentiates an organization's products through quality, performance, and features is known as the


A) product concept.
B) production concept.
C) selling concept.
D) marketing concept.
E) interaction concept.

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