An Enhanced Level of Two-Way Multimedia Communication Between Firms and Consumers

Multiple Choice

An enhanced level of two-way multimedia communication between firms and consumers has been successful in

A) helping firms to scale down their public relations efforts.
B) allowing companies to operate with lower profit margins.
C) shifting businesses away from the production concept to the marketing concept.
D) facilitating the shift from marketing orientation to interaction orientation.
E) boosting advertising revenues for mass media organizations.