How Has Web-Based Technology Helped Firms with Brand Authoring

Multiple Choice

How has web-based technology helped firms with brand authoring?

A) Online sites have enabled consumers to share their consumption stories.
B) Companies can publish anything about their products without concern for FCC regulation.
C) Companies can put all their advertising on the Internet and abandon broadcast media.
D) All stakeholders become equally important in a brand's message creation.
E) People who only shop online will not be excluded when firms conduct sales promotions.