Marketing Public Relations Is a Unique Form of Marketing Because

Multiple Choice

Marketing public relations is a unique form of marketing because ________.

A) marketers rely solely on non-media channels to disseminate their messages
B) consumer behavior is more reliable than with other forms of marketing
C) firms pay their public relations agencies only if they produce measurable results
D) it has almost entirely replaced advertising as a means of promotion
E) audiences are drawn to communication outlets where they gain access to information they crave