Why Are Marketers Decreasing Their Usage of Advertising to Reach

Multiple Choice

Why are marketers decreasing their usage of advertising to reach audiences and increasing their use of public relations tactics?

A) The mass market has become more uniform in its needs and preferences.
B) The global market for goods and services is diminishing.
C) Advertising results are hard to measure.
D) Consumers are taking greater control of the communication process.
E) Most audiences have completely migrated away from television.