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Clorox's Partnership with the Sierra Club to Launch a Line

Question 33

Multiple Choice

Clorox's partnership with the Sierra Club to launch a line of green cleaning products is an example of a firm ________.


A) using advertising to reach a mass consumer audience
B) reaching out to various stakeholders to create a positive public impression
C) abandoning its traditional consumer base
D) launching a new product without need for psychographic testing
E) bowing to government pressure

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