Which of the Following Statements Best Describes Marketing Public Relations

Multiple Choice

Which of the following statements best describes marketing public relations?

A) MPR is difficult to integrate into a marketing strategy.
B) Firms with low credibility use MPR relations the most.
C) MPR is the least effective promotional tool.
D) MPR outcomes are not always under the control of the marketer.
E) MPR is significantly more expensive than advertising to implement.