Multiple Choice
In what way has technology magnified MPR as a marketing tool?
A) Blogs and other social media have rendered advertising obsolete.
B) Messages, in whatever medium, now have global reach.
C) High definition images allow better product close-ups in television commercials.
D) Audiences now have access to hundreds of specialized television channels.
E) Store managers can instantly update suppliers about changes in product demand.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: The PRSA code of ethics provides professionals
Q2: A public is any group that can
Q4: In public relations, media are considered to
Q5: _ occurs when consumers assume a large
Q6: The "father" of modern public relations is
Q7: Calculating return on investment (ROI) is often
Q8: Tools by which consumers create marketing messages
Q9: An organization should be especially cautious about
Q10: Blogs are not considered a medium.
Q11: Why is it essential for an organization