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A Researcher Is Using Cluster Analysis in the Process of Selecting

Question 59

Multiple Choice

A researcher is using cluster analysis in the process of selecting cities to use for test markets for a new product. He has identified two cities that he feels represent the two procedures. A total of ten cities will be used. Which method of cluster analysis should the researcher use?


A) single linkage method
B) nodal method
C) factor analysis method
D) complete linkage method
E) either a or d should be used

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