The Following Questions Focus on Conjoint Measurement

Multiple Choice

The following questions focus on Conjoint Measurement:
-Which of the following is FALSE?

A) An advantage of conjoint analysis over regression is that the dependent variable can also be a dummy variable.
B) In a conjoint analysis application, the basic aim is to determine the features of products that respondents most prefer.
C) Of primary concern to researchers employing conjoint analysis are the trade-offs consumers make when evaluating various combinations of product attributes.
D) Conjoint analysis depends on preference judgments that are ratings or rankings.
E) Conjoints are easily run via multiple regression.