The Following Questions Focus on Conjoint Measurement

Multiple Choice

The following questions focus on Conjoint Measurement:
-Which of the following is TRUE?

A) The pairwise procedure in conjoint analysis considers all attributes at the same time but only allows each attribute to be set at two or a pair of levels.
B) An individual typically needs to make more judgments when the full profile method of data collection is used in conjoint analysis than when the pairwise method is used.
C) The use of rating scales in lieu of rank order judgments to measure preference in conjoint analysis has been increasing in popularity.
D) When the rating method is used in conjoint analysis, subjects are asked to make relative judgments with respect to their preference for one alternative versus another.
E) They are all false.