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A Manufacturer of Lawnmowers Wanted to Know the Most Important

Question 25

Multiple Choice

A manufacturer of lawnmowers wanted to know the most important product attributes to consumers. The company's research team developed a comprehensive list of lawnmower attributes. Respondents were asked to rate each attribute as either essential (3) , nice to have but not essential (2) , or unnecessary (1) . Using the above information answer the following two questions.
-Using data collected with this scale, which of the statements listed is legitimate?


A) 60% of all respondents rated an electric starter as essential.
B) The mean rating for having an electric starter was significantly higher than the rating given for having a catcher at =0.05.
C) For respondents over 50, an electric starter was the most important feature on a lawnmower.
D) None of the statements are legitimate given the scale.
E) All of the statements would be legitimate.

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